Product Updates

Blog

Updates, deep-dives, and insights from the Neurelect team.

A Dedicated Walk Packets Page

Every packet in one place There's now a dedicated Walk Packets page that brings every door-knock route across all your voter lists into a single view. No more opening each list to find the turf you need. Filter, sort, and search Filter by list, narrow to packets assigned to you, or search by name. Sort by most recent, most progress, biggest, or name to surface exactly what your canvassers need today. Live progress at a glance Each card shows contact progress in real time, split by support, opposition, not home, and undecided, plus a "walking now" indicator for turf being canvassed right now. A campaign-wide progress summary sits at the top of the page.

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Educator Licenses Data Source

Florida Department of Education certified-educator records are now matched to voter profiles. If a voter holds a teaching certificate, you'll see an Education tag on their profile and can target educators directly from the Tags panel.

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Homestead Exemptions Data Source

We've integrated Florida homestead exemption records from county property appraisers directly into voter profiles. If a voter has a homestead exemption on file, you'll see it as a tag on their profile. Each exemption appears as a tag on the voter header. Hover over any tag to see the property address and exemption amount where available. Homestead exemptions are one of the strongest signals of residential stability — they confirm a voter owns and lives at their registered address. That makes them valuable for door-to-door canvassing, targeted mailers, and identifying long-term community members. Note Property records list owner names as they appear on the deed — which can include LLCs, trusts, or name variations that don't exactly match voter registration records. Because of this, not every voter with a homestead exemption will have a tag, and coverage will vary by county. Filter and target Build voter lists by filtering on specific exemption types. Combine homestead data with party, voting history, and location filters to find exactly who you need.

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Corporations Data Source

We've integrated Florida's Division of Corporations (Sunbiz) records directly into voter profiles. If a voter is an officer, registered agent, or member of a corporation or LLC, you'll see it on their profile. Each corporation appears as a pill on the voter header. Hover over any tag to see full details — filing type, principal address, registered agent, filing dates, and all listed officers. Knowing who runs local businesses changes how you do outreach. These are the people who employ neighbors, sponsor community events, and sit on chamber boards — exactly the kind of engaged community members you want in your coalition. Filter by filing type Build targeted voter lists by filtering on these Sunbiz filing types: | Filing Type | |-------------| | Florida Limited Liability Company | | Domestic Profit Corporation | | Domestic Non-Profit Corporation | | Foreign Profit Corporation | | Foreign Limited Liability Company | | Domestic Limited Partnership | | Foreign Limited Partnership | | Foreign Non-Profit Corporation | | Non-Profit Registration | | Declaration of Trust | Filter for Domestic Non-Profit to find community organizers, or Florida LLC and Domestic Profit to reach small business owners directly.

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Candidate Filings in Analyst

Analyst can now pull candidate filing data for any Florida county election. Ask who has filed, see their office, party, incumbent status, and contact info all without leaving the conversation. With full visibility into the playing field, Analyst can build sharper strategy around competitive races, open seats, and incumbent matchups.

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Targeting Draw Improvements

Shapes drawn on the targeting map are now fully interactive. Switch to the select tool to click any shape and start editing. Move a shape by dragging it to a new position. Reshape by dragging vertices or midpoints. Remove a vertex with Backspace to simplify the outline. Delete a shape entirely by selecting it and pressing Backspace. Supported across polygon, rectangle, circle, and freehand tools.

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We Taught Analyst to Think Like a Strategist

Every campaign faces the same problem: there's too much to know. Game theory, polling methodology, coalition dynamics, field experiments, message testing—it's scattered across research and locked in the heads of expensive consultants. We built Analyst to fix that. Today we're releasing five strategic intelligence modules that bring elite-level campaign thinking directly into your workflow. What's Under the Hood | Signal | What it includes | | ------------------------ | ---------------------------------- | | 2,500 years | of strategic thinking distilled | | 100+ experiments | on what actually moves voters | | 1,000+ focus groups | on what language lands | | 190+ countries | of political power dynamics mapped | | 50+ campaign cycles | of hard-won practitioner wisdom | | Billions in ad spend | guided by these principles | The Skills Strategy & Opposition Competitive positioning and adversarial thinking. When to engage and when to wait. Whether they're bluffing or serious. Where they're vulnerable. How to read their moves before they make them. How to force them into bad positions without overextending yourself. Forecasting & Uncertainty Probabilistic thinking and calibration discipline. Is that poll shift real or just noise? How confident should you actually be? When to update your beliefs and when to hold steady. What models can tell you—and the honest limits of what they can't. Incentives & Coalitions The logic of political survival. Who does a politician actually answer to? Why do insiders always seem to win? Which of their supporters might be gettable? How coalitions hold together—and what makes them fall apart. Turnout & Field Operations Evidence-based GOTV. Which tactics actually produce votes and which are a waste of money. Who to target for maximum impact. What's realistic given your volunteers and geography. And why you should never trust a vendor's promises without seeing the proof. Language & Framing Message crafting and late-cycle discipline. How to make co…

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Canvassing Scripts, Voter Notes & Flexible Exports

Canvassing scripts You can now add a canvassing script to your campaign. Set it once in Settings and it appears at the top of every walk view—volunteers see exactly what to say without leaving the app. Walk packets can override the default with their own script. This lets you tailor talking points for specific turfs while keeping a campaign-wide fallback. Voter notes Canvassers can leave notes on individual voters. Notes persist on the list and are visible to the whole team, useful for context that doesn't fit a contact type. Flexible list exports Select specific rows with checkboxes, shift-click to select a range, choose between quick and full exports, and export only filtered results.

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Introducing Statewide Precinct Results for Political Campaigns and Constitutional Amendments

It's always about the data! Get the data for every race for political office and constitutional amendment, in every precinct, in every county across the state of Florida available in Analyst. Learn where to invest your resources to connect with voters. Understand previous trends to see important campaign-altering patterns.

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Political Candidate History on Voter Profiles

See who's run for office. Voter profiles now show a Ran for County Commissioner badge linking to a full campaign history table — every race, party, and outcome. Great for finding politically engaged voters who might make strong volunteers, donors, or endorsers.

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Neurelect Launched AI-Powered Elections Intelligence Platform

Nassau County, Florida - Neurelect today announced the launch of its AI-driven elections intelligence platform designed to give campaigns, policymakers, and civic organizations a clearer, more actionable understanding of voters, issues, and community sentiment. Neurelect was co-founded by Joe Zimmerman, veteran Republican political consultant and web developer, and Caleb Fahlgren, lead technologist and AI engineer. Replacing Outdated Tools with Real-Time Insight The platform blends artificial intelligence, enriched public data, and modern field tools to replace outdated polling and static voter files with real-time, decision-ready insight. Zimmerman has operated Zimmerman Group, a technology and public affairs company since 2015, supporting political campaigns and organizations with digital strategy, messaging, and voter outreach. That campaign-level experience directly informed Neurelect's focus on usability, speed, and practical application in real elections. "Campaigns are still relying on fragmented tools and intuition when better technology already exists," said Zimmerman, co-founder of Neurelect. "Neurelect was built from the ground up to give campaigns and civic leaders real insight into what voters actually care about — quickly, affordably, and transparently. I want to see conservative campaigns powered by 21st century technology and insights." AI-Assisted Analysis Engine At the core of Neurelect is an AI-assisted analysis engine that allows users to interact with voter and survey data using natural language. The engine enables campaigns to generate targeted lists, explore voter segments, and surface trends without requiring technical expertise. Neurelect goes beyond traditional voter files by incorporating enriched public data and contextual information, giving users deeper insight into the makeup of their electorate. Interactive district and precinct-level visualization tools allow campaigns to see voter density, turnout history, and geographic patterns at…

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Introducing Surveys

Surveys are now built into Neurelect. Two options let you match the tool to your needs: poll your own voter lists with SMS Survey, or get guaranteed responses from a managed sample with Rapid Pulse. SMS Survey Text your existing voter lists directly. You pick the lists, we handle delivery and deduplication. Pay per unique phone number — pricing updates in real-time as you add or remove lists so you know exactly what you'll spend before hitting send. Best for quick sentiment checks when you already have a defined audience. Rapid Pulse We handle the sampling. You tell us how many completed responses you need (75, 150, or 300), and we deliver properly weighted results with automated reminders to maximize response rates. Pay for completes, not attempts. Best for directional issue polling and message testing when you need representative coverage without managing your own lists.

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Introducing County Statistics

We are excited to launch County Registration Statistics — a single dashboard that lets county and local party leaders track voter registration momentum without juggling spreadsheets. Active voters, fresh registrations, party switching, and demographic trends sit side by side so the story is clear at a glance. Highlights Active voters headline: Shows totals for each party with month-over-month change so you can spot momentum shifts quickly. Monthly registrations chart: Tracks new signups over the past year and all time to highlight surges and registration patterns. Party switch chart: Surfaces monthly net movement across parties to flag where your outreach is landing. Age and party mix chart: Breaks down active voters by age cohort with party overlays for fast demographic reads. Check out Nassau County Registration Statistics for an example.

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