Surveys

Surveys let you gather direct feedback from voters via SMS. Whether you need a quick sentiment check on your existing lists or guaranteed responses from a managed sample, Neurelect offers two survey packages to fit your needs.

Two survey packages

SMS Survey (Tier 1)

A self-serve option for campaigns that want to poll their own voter lists.

• SMS invitations to your lists — Send survey invitations to voters you’ve already identified
• Mobile web survey — Respondents complete the survey on a mobile-friendly web page
• AI insight summary — Get automated analysis of open-ended responses

Pricing: $100 base fee + $0.18 per unique mobile phone in your selected lists.

Best for: Quick sentiment checks on your voter lists.

Rapid Pulse (Tier 2)

A managed service where Neurelect handles sampling and delivery, guaranteeing a set number of completed responses.

Features included:

• Guaranteed responses — Pay for completes, not attempts
• Properly weighted results — Audience and responses weighted for accuracy
• Automated reminders — We follow up to maximize response rates
• Topline counts + percentages — Clear summary statistics
• Cleaned dataset + exports — Download-ready data for further analysis

Best for: Directional issue polling and message testing.

Creating questions

Each survey can include up to 4 questions. When writing questions:

• Question text: 8–200 characters. Keep questions clear and concise.
• Answer choices: 2–6 options per question for SMS readability.
• Option labels: Maximum 80 characters each. Shorter is better for mobile screens.
• “Other” responses: Optionally allow respondents to write in their own answer.

Pricing note: The first question is included. Additional questions add $50 per question (up to the 4-question limit).

Tips for effective questions:

• Use neutral language to avoid leading respondents
• Keep options mutually exclusive
• Test your survey on a mobile device before publishing

Selecting your audience

For SMS Survey (Tier 1), you select the audience from your existing voter lists:

1. Choose one or more voter lists from your account
2. Neurelect deduplicates voters across lists
3. The system identifies voters with valid mobile phone numbers
4. You see the estimated reach and cost before publishing

The estimated cost updates in real-time as you add or remove lists, so you always know what you’ll pay before sending.

For Rapid Pulse (Tier 2), Neurelect handles audience sampling. You don’t need to provide lists—we select respondents to ensure better demographic coverage and response rates.

Phone number coverage

Survey reach depends on having accurate mobile phone numbers. While Neurelect maintains phone data from voter files, many voters don’t have phone numbers on record through standard sources.

To maximize your reach, Neurelect integrates with third-party data providers who specialize in phone number matching. These providers connect phone numbers to voters that don’t exist in our core system, significantly improving phone number quality.

Getting started

1. Navigate to Surveys in your campaign dashboard
2. Choose your survey type (SMS Survey or Rapid Pulse)
3. Write your questions and configure options
4. For SMS Survey: Select your target voter lists
5. Review pricing and publish

If you need help with survey design or want to discuss data enrichment options, reach out to the Neurelect team.