Voter Scores
Voter scores are a quick read on how likely a Florida voter is to turn out. Neurelect publishes two:
general_scorefor general electionsprimary_scorefor primaries
Each runs from 1 to 99. Higher means more likely to vote.
How Scoring Works
A score starts in the middle and moves up or down based on a voter’s recent track record. Three things shape it:
- Recency. Recent elections matter more than old ones. A turnout last cycle moves the score more than a turnout a decade ago.
- Turnout context. Showing up for a sleepy, low-turnout race counts for more than showing up for a presidential year. Skipping a high-turnout race hurts more than skipping a quiet one.
- Depth. A voter who turns out election after election ends up higher than one with a single recent vote.
A voter who hasn’t had the chance to vote yet — for example, someone who just registered — sits at a neutral middle score until they build a record.
Reading The Number
| Score band | What it usually means |
|---|---|
1-20 | Dormant — little or no recent participation |
21-49 | Low engagement — a thin recent record |
50 | Neutral — not enough history yet to score |
51-69 | Emerging — some recent turnout, but shallow history |
70-84 | Consistent — a solid, reliable pattern |
85-94 | Strong — both recent and deep |
95-99 | Top tier — turns out across the board |
In the product, scores are bucketed into three groups:
- Low — below
50 - Medium —
50-94 - High —
95+
Why Scoring Beats “3 of 4”
Traditional turnout filters like “voted in 3 of the last 4 elections” treat every voter the same, regardless of how long they’ve been registered or which elections they had a chance to vote in. A voter who registered last year can’t possibly meet a “3 of 4” rule, even if they’ve voted in everything available to them.
Scoring fixes that. It adjusts for what each voter could have voted in, weighs recent activity more heavily, and gives you one number you can sort, filter, and target on.